Hello there!
Welcome to my small internet nook! It's a pleasure to have you here.
Welcome to my small internet nook! It's a pleasure to have you here.
I am presently the coveted UX lead for a well-known e-commerce giant. What is my mission? We aim to enhance the e-commerce platform's user experience in all seven geographical markets. This requires us to continually analyze and adjust the design to align with customer behaviour while maintaining consistency throughout the user interface. It's like I'm the director of a worldwide orchestra, directing my excellent design team to build digital symphonies that please consumers. I can assure you that it's quite a challenging job, but what is the fun if the task does not have an Agent 🕵🏻♂️ 007-level challenge (honestly! an awkward exaggeration 😏😆).
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Looking back on my career, I can't help but laugh at my shortcomings in design articulation and my incapacity to influence in the absence of my authority. But guess what? I've rarely shied away from a challenge. So, even though I don't have a formal design degree, I've begun on a journey for knowledge, seeking wisdom from all corners of the cosmos (well, maybe just the internet). It's been a crazy trip of trial and error, but each hiccup has brought me one step closer to discovering my unique superpowers in design and UX.
Photo by Alex Abhinandan on Unsplash
Leonardo AI
Photo by Shibam Pal on Unsplash
Allow me to take you further back to the humble beginnings of my adventure. I was born and raised in Balasore, a lovely town on the scenic coast of Odisha, India. It's a spot where the water hides and missiles soar through the sky (yep, we have a missile testing facility; talk about unusual!). Even though we were living on a shoestring budget, my parents instilled in me the importance of education. They believed in me and encouraged me to pursue my aspirations, even when they took unexpected diversions.
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Although I graduated as an engineer, the path ahead of me was not fulfilling. Soon, I found myself exploring the expansive world of design and UX. I began as a business owner before transitioning to the corporate sector in 2012, setting foot in Hyderabad. I understood that my foundation required me to become an intrapreneur before becoming a genuine entrepreneur. Although it may sound cliché, I firmly believe that venturing blindly would be futile without comprehending the workings and structure of organizational functions. In my career, I prioritize deliberate and meaningful progress over relying on chance.
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Fast forward to 2022, and let me tell you a triumphant story! Consider this: a group of five designers and researchers is about to go on an arduous expedition to create and launch a website for one of Malaysia's most prominent airlines. We faced uncertainty while navigating tight schedules and commercial restrictions. However, guess what? We came out on top! That project pushed me through my initial weeks as a team manager, and I haven't looked back. It taught me the value of collaboration and adaptation, much like a superhero team saving the day but without the capes (most of the time).
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I worked as a UX architect for an edtech business for almost five years. It was like being in the front row of an incredible educational circus! First, I optimized and reconstructed Edtech products while monitoring user feedback, market trends, and ever-changing academic demands. During my role, I facilitated UX workshops and conducted extensive problem-discovery research. It was akin to meticulously searching for treasures in a digital trove. One important lesson I learned is that how we know and experience things can impact product use. Thanks to this newly acquired knowledge, I was able to add a unique point of view to my role as a lead in later design projects.
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Did I mention I also enjoy mentoring part-time? I like sharing my knowledge and supporting budding designers on their unique journeys. Watching them blossom and develop into little design superheroes is a wonderful experience. It not only hones my skills but also keeps me alert. It feels like having a trusted companion, minus the flashy costumes (well, mostly).
Currently available as a mentor for:
Besides being an experienced UX professional, I have developed a keen interest in photography. Even though I consider myself a novice, my interest in photography has enabled me to capture some of life's most valuable and unforgettable moments. From candid snapshots of random people to fashion spreads showcased in three prestigious European magazines, my work has been diverse and fulfilling. My love for visual storytelling and design work complement each other perfectly, and the results have been nothing short of surprising and rewarding. My buddy, life is full of unexpected opportunities for growth and creativity.
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Life isn't only about designing and experimenting with pixels, you know. It's about finding delight in the mundane. This includes visiting quiet cafés, enjoying strolls along the beach, and meeting people who may become lifetime friends. It's a shocking twist for an introvert. Yet, those unexpected encounters are magical, like discovering hidden diamonds among a sea of faces.
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And don't forget about my coffee addiction. Brewing the perfect cup of coffee is a lovely ballet of flavours and scents. It's a zen moment in a wild world, one I cherish for myself and my dear spouse. Imagine enjoying our morning elixir at a beautiful beach or on a picturesque hill. My friend, life doesn't get any better than that.
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My taste in music is diverse, with a wide range of genres and melodies. My collection is a diverse tapestry of sounds, ranging from electronic classics to Indian pop and Korean pop music to jazz, soul, and EDM. Of course, Imagine Dragons and BlackPink will always have a special place in my heart, but I'm always looking for new melodies that tickle my eardrums. Exploring other genres frequently results in unexpected inspiration and unique views, much like discovering a secret treasure mine of creative ideas.
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In a nutshell, excellent product design can simplify and improve our daily lives. It's about realizing our human potential and improving the world one pixel at a time. And, while we're on the subject of making the world a better place, I can't leave out my most treasured roles: father and husband. Of course, they provide me with unending joy, laughter, and the odd turmoil, but life would be boring without a bit of adventure, wouldn't it?
So there you have it—a peek into my life. I hope my tale has made your day brighter and more inspiring. Remember that life is a magnificent trip, and we must cherish every twist, turn, and pixel along the way!
The companies I have worked for:
